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You can find everything from designer clothing to pyjamas at one of the most renowned department stores in the UK. Shop for brands such as Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and much more.
ASOS has 850+ brands across petite, tall and curvaceous styles. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo the fast-fashion juggernaut, offers affordable womenswear.
ASOS
In 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious customers in their 20s in mind. The company raised funds for its first venture by selling replicas of famous fashions such as the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would provide the highest returns.
The ASOS website has a range of sizes and types including maternity clothing and accessories, plus-size clothing including stationary and shoes. It also offers a variety of trend guides and #AsSeenOnMe content that give inspiration. Customers can add items to a wish list and create private boards to organize their favourites.
The mobile app of ASOS offers an effortless shopping experience with saved items synchronized and a quick checkout. The app also shows the status of stock, which helps keep customers from disappointment when items are not in availability. This feature is an excellent illustration of how retailers can leverage e-commerce to increase customer engagement and increase loyalty.
George at ASDA
George, Asda's fashion brand was established in 1989. It has clothing for women, men, and children. The brand offers a range of clothing that is priced affordably and ethically sourced. Customers can buy clothing on the internet, in over 500 Asda stores, and on the George website.
The new collection taps into the 'quiet luxury' style, with pieces made of cotton, silk, and linen blends. The collection features slouchy suits and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for complete suits.
As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's software for retail planning is used by the company to improve its planning process and make it future-proof. It can now create visual merchandising layouts and briefs at a rate that is unprecedented efficiency, speed, and ease. StyleShoots, a multi-purpose photography machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This helps to increase the compliance of merchandising and ensure that all its stores have the same information.
Debenhams
Debenhams is one of the UK’s oldest department store chains, has various clothing items and other items. It offers a wide range of brands, and offers regular sales and discounts. The company also provides a range of services to help customers find the products they are looking for.
The first store opened in London in 1778, initially as a drapers' store. Through the years, it has expanded into a huge department store chain with a global presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothing. It has a large online presence.
Debenhams has continued to operate its online store despite stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for PS55million. The acquisition highlights the increasing power shift away from bricks and mortar stores to more agile online counterparts. This trend is likely to continue as sales at physical stores continue to decline.
Topshop
Topshop is an online fashion retailer. It sells clothing for both genders, as well as accessories. It has several different lines that include Collections and Top 10 Online Shopping Sites In Uk For Clothes Boutique. The company also provides a styling service that will suggest clothing according to the person's personality and style. This is an excellent feature for fashion novices or indecisive individuals.
In the past, a trip to the London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with makeup, shoes, and clothes to explore as you navigated its escalators mirrored to the beat of thumping house music. However the company's fortunes have taken a turn for the worse and it now appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).
The unique selling point of Topshop was that it was the closest a high-street customer could be to catwalk style. However, this was the reason it went under. When Asos and Boohoo started offering the same fashions at a lower cost, customers have stopped coming to the shops in masses.
Misguided
Missguided is a UK fashion site that sells fashionable pieces that are inspired by the style of celebrities. The site has a feminine theme that features white and pink. It also showcases female models and clothing items on its webpage. The website offers free next-day delivery as well as a student discount for customers.
The site is geared toward the 16-34 age group and has a large range of products. The brand is a competitor of Boohoo which is a fashion retailer which also sells trendy clothes to the same target audience. The website is adorned with large headings and images of clothes items. Boohoo lets users subscribe to their newsletter and receive email updates about new products.
The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, owing millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.
BooHoo
The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in over 100 countries. Its own brand of fashion clothes is designed and made mainly in the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.
The business model of the brand is based on a model that maximizes profits by selling to a young demographic who are in search of trendy and new clothes at a reasonable price. This market segment, which is comprised of those who are less than 30 years old, is a large market segment across the globe.
Boohoo's employees are offered a range of benefits which include competitive bonus plans and long-term financial security via pension plans. The company prioritizes employee health with gyms on-site, free healthcare cash plans and mental assistance. The company is also renowned for its commitment to size diversity and has detailed size charts that allow shoppers to find the perfect fit.
Amazon
Amazon UK is the largest online retailer in the world. It offers a wide selection of clothes, footwear and accessories. You can also buy items for your home, groceries and tools for DIY. The site also offers a wide range of international brands and products.
Other e-commerce shops worth checking out are river island for trendy pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear like a lot more expensive than they actually are, and Lavish Alice, which is a Top 10 Online Shopping Sites In Uk For Clothes (Www.Harmonicar.Co.Kr) choice for couture inspired designs that can be worn dressed up or dressed down days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.
John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their collection includes modern electronics and cosmetics. They also have a broad range of household goods like unique tea caddies.